Introduction
For the Athlete Who Trains for More Than Just Sport.
Mission
Monarx strives to connect beauty and power through the design and functionality of clothes, bridging the gap between arts and athletics. We work towards giving our community a blueprint for creative expression on and off the field. Our hope is that Monarx doesn’t die in the gym and on the track; it lives within us, becoming a part of our DNA.
Quam bene vivas refert non quam diu.
Values
ec·lec·ti·cism
Monarx is by and for individuals who are multi faceted with wide ranging interest and draw influence from desperate places.
pow·er
As the name implies the brand is emblematic of the power of a ruling monarch. Mean't to encompass all aspects of the monarch, the power is continually earned and shouldn't be taken for granted. Additionally, with the resources of a kingdom at their finger tips, a true monarch should be fertile and fruitful for their kingdom.
beau·ty
The catalyst to that sparked the wood for the entire brand. Monarx is meant for individuals with fearless expression. Ones willing to take risks for the aesthetics and finesse. The Monarx brand is not only built on this but aspires to amplify and empower this trait in those who touch the brand.
com·mu·ni·ty
The brand was built on collaboration. A moshpit of ideas and contributions. The Monarx brand is about fostering growth for those around you. Leaving the world a better place. When it comes down to people building a relationship with the brand it's not about exclusivity... its about inclusivity.
Origin Story
Monarx was founded in December 2020 by two middle school friends, Cameron and Ethan. The two are heavily invested in health and fitness, where they demonstrate discipline in weightlifting and are presently Marathon Training (Cameron: Chicago Marathon; Ethan: LA Marathon). These business students had a goal of starting a clothing brand inspired by modern streetwear. With a lack of design oriented clothes in the gym for men, they got to work and built the brand concept in a small coffee shop in Northern Virginia. Over the past two years, there have been many individuals who touched, mentored, and contributed to making Monarx. Thank you to everyone for making this possible and giving the freedom for Monarx to fly.
The goal is to articulate our authentic creativity while simultaneously pursuing vigorous progression.